The Tipping Point is a non-fiction business and careers book written by Malcolm Gladwell. This book is based on the premise of how little things can make a big difference. The author tries to explain the mysterious sociological events that mark every day of our lives. Ideas and messages spread as viruses do. Malcolm is a staff writer for The New Yorker since 1996. He has also done reporting for the Washington Post. Make sure to try out Talking to Strangers from the same author. Outliers is another great book by him.
The book is read by the author. This achieves the aim of adding more emphasis in the right places. Since this is a serious book, the author has the perfect voice for the narration. He is clear and keeps a solid pace throughout.
Why did Hush Puppies shoes become so popular in the mid-1990s? Why did the crime rate fall in the last decade of the last century? Why is teenage smoking getting out of hand? The author looks at the major changes that happen suddenly. A single person can start an epidemic of the flu. A graffiti painting can fuel a crime wave. Similarly, a satisfied customer at a restaurant can fill the empty tables. These all are social epidemics, and when they take off, they reach their ‘tipping point’.
The ideas in the book open your mind to the endless possibilities in business. It tells us that we have been living life the wrong way. We think of life as a linear growth model, but it is much more than that. The author also explains why some ideas catch on and why others fail. The examples discussed in the book are also on point.
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