Inspiring people is tough because in order to be an inspirer or motivator one should be a positive source. All the negativities should be eradicated from the mind first and then and only then one is able to preach something in full passion.
Simon Sinek not only writes but also narrates his life’s work in full passion. It was in late 2009 when the author thought about the idea and then started backing it up with reasons and literary material such as this one. Simon thinks that when one is inspired by his work he gets the power to transmit that charge to the people who are working close to him and thus that person suddenly emerges as a leader among the rest. Even if someone listens to Leaders Eat Last or Find Your Why the idea preached would be the same as is present in this one.
Simon puts a very important question in front of the listeners i.e why there are some people in the world who become successful at once and then there are those who never achieve their goal. Some brands get the attraction of the customer immediately and the customer remains loyal to the product as he feels that there is some sort of bondage between him and the company that is producing the article.
Author gives examples of people like Steve Jobs and the Wright brothers whose actions and products motivated other people around the globe to try what they have started. One who gets into the Golden Circle of domination separates himself completely from the rest of the common people and surely he can be called a leader.